Founder Annette Bauer has spent more than a decade immersed in the racing community—both behind the camera and inside the pits.

Known to many first as a photographer in motorsports, Annette has documented countless moments at the track while also working alongside race teams and helping maintain purpose-built race cars with her husband Jason, who has also served as her crew chief.

That perspective revealed something important:

Many of the most talented businesses in motorsports are doing extraordinary work that few people outside the racing community ever see.